CARLSBAD,A Calif. Bristol-Myers Squibb has paid Isis Pharmaceuticals a $6 million milestone payment for regulatory approval to begin an early-stage clinical trial of a cholesterol-lowering drug, Isis announced Monday.
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Bristol-Myers Squibb, Isis announce partnership for cholesterol drug
Posted: March 8th, 2010, 5:57pm CST
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Drugmakers boost consumer ad spending
Posted: March 8th, 2010, 9:10am CST
Pharmaceutical companies boosted their spending on ads directly targeting consumers by barely 2 percent last year, according to data compiled by The Nielsen Co.